FOR NONPROFIT FOUNDERS & EXECUTIVE DIRECTORS
Somewhere Out There, A Nonprofit With A Weaker Mission Than Yours Is Raising More Money.
Not Because They Deserve It More. But Because They Built The System That Attracts It.
You're not losing to better missions. You're losing to better systems.
The nonprofits pulling in consistent funding aren't more passionate than you.
They don't care more. They don't work harder.
They just stopped depending on one person to hold everything together and built a structure that attracts funding consistently, without burning out the person at the top.
That structure has four parts. And right now, you're probably missing at least one.
The Four Parts Every Funded Nonprofit Has in Place
01 — A Clear Strategy: You know exactly the type of individuals, businesses, and grantors meant to fund your mission, where to find them, and the step-by-step process to raise money from each one. Not guessing. Knowing.
02 — A Fundraising Team: People executing daily; building lists, initiating outreach, setting up meetings. Without this, everything depends on you. That's not a system. That's a pressure cooker.
03 — Strong Content & Materials: Messaging ready to deploy at any moment. Not locked in your head. Not waiting on you to write it. Ready for your team to use every single day.
04 — Consistent Execution. Your team attracting opportunities daily, setting you up to meet with funders. You showing up to close them. Every week without fail. This is what turns a strategy into results.
Miss one and you struggle. Build all four, and you begin to attract funding, and funding becomes predictable.
I'm Rooney.
I've watched this pattern destroy organizations that deserved to survive.
I've sat across from leaders doing genuinely important work who eventually had to close their doors. Not because the mission wasn't worthy. Because no one helped them build the system that would have kept it alive.
I've also watched organizations with no major donors, no big network, and no development budget build something structured, deploy a team, and raise money consistently — in ways that surprised even them.
The difference was never the mission. It was always the system.
I've contributed to raising over $5M in unrestricted funding and trained hundreds of founders and executive directors across the US. Everything I use with the organizations I work with directly is now available to you.
I work with a small number of organizations personally at any given time. The toolkit is always available. My time is not.
"Rooney really knows his stuff. He helped my board rethink how we fundraise and changed how we value ourselves and our services. He provides quick and well-thought-out fundraising plans that are easy to follow, giving us the tools and confidence to implement."
— Laura Anthony, Zero Waste San Diego
Tony was funding his nonprofit out of his own pocket.
No strategy. No team. Just a mission he refused to give up on.
Today he has a board of professionals including professional fundraisers, a volunteer team executing across specific functions, and consistent funding coming in, while spending less time on fundraising than before.
"I was running on fumes, trying to fundraise, manage a full-time job, and build a board all by myself. The volunteer fundraising fellowship system changed everything. Not only did we successfully recruit our new board, but we now have volunteers focused on specific areas — from social media to direct fundraising. I now spend less time weekly managing the structure, and the mission finally has momentum. I stopped drowning and started leading. This is the game-changer I always wanted."
— Tony Barnes, Founder, Another Blessed Ministry
This is for you if:
- You are serious about building a system that works without everything depending on you
- You understand that sustainable funding requires structure, not just hustle
This is not for you if: You are not willing to build the structure that requires sustainable funding even after you are gone.
If you are ready to put in the work and build the structure that guarantees sustainable funding, then read on. This is built for you.
Three Ways to Build Your System
Done-With-You — $4,497 (Most Comprehensive)
For the leader who is done figuring it out alone. We build the entire system together — strategy, board activation, team recruitment, content, and launch. Side by side. Until it's running.
This is not a consultation. It is full execution with Rooney in the room. It includes:
- Full execution planning session
- Board activation facilitated with Rooney
- Fundraising strategy built together
- Volunteer team recruited, trained & deployed
- All content and materials written together
- Launch support through early execution
- Everything in the lower tiers is included
I work with a limited number of organizations at this level at any given time. If you're considering this, don't wait.
1-on-1 Coaching — $997 (Personal Guidance)
Rooney teaches you the entire system personally and equips you with every tool to execute from day one. This includes:
- Personal coaching session with Rooney
- Strategy and board activation tailored to your situation
- Guided team recruitment and deployment
- Coaching on making the ask and closing opportunities
- Everything in the Toolkit is included
Fundraising Success Toolkit — $197 (Build It Yourself)
The exact tools and templates we use with paid clients, plus AI instructions to ease your execution; all yours to execute at your own pace.
Every step. Every material. Everything you need to build the system on your own.
And if you get stuck, direct email access to Rooney is included. You will not be left alone with the material.
"We were unsure about raising money in these modern times for our nonprofit focused on preventing veteran suicide through canine companionship. Rooney gave us valuable fundraising insight and created a simple, organized fundraising plan I and my team can follow to raise money for our mission."
— Linda Floyd, Battle Buddies of Central Oregon
Every month without a system is another month of funding you should have raised but didn't.
The organizations winning at fundraising right now aren't waiting for the right donor to walk through the door. They built the system that makes the right donors show up.
That system is here. The only thing none of these options can do for you is decide that today is the day you stop leaving funding on the table.
That part is yours.