Stop Chasing Funding. Start Attracting It.
Your mission is strong. Your funding shouldn't be unpredictable. There's a reason it still is — and a fix for it.
The Real Problem
It's not your mission. It's your fundraising approach or the lack of one.
As a leader, you are meant to build your organization's fundraising capacity and not chase funding like a fundraiser.
Most founders spend their days:
- writing grants and chasing funding with no strategy
- executing fundraising with no support
- and showing up without consistency
They are working hard. But not in a way that ensures fundraising success.
The right fundraising approach as a founder and executive director attracts funding opportunities to you, not the other way around.
The Framework For Successful Fundraising
There are 4 factors present in every fundraising success:
1. A clear fundraising strategy that outlines the type of people, businesses, and grantors meant to fund your mission, where to find them, and the step-by-step process to raise funds from each one.
2. A Fundraising Team: The people who build your prospect list, initiate outreach, publish content, draft grant proposals, drive traffic, and set up meetings, consistently, daily. Even if you have no money to hire, you are not meant to fundraise alone.
3. Strong Fundraising Content: Well-written, up-to-date materials that speak directly to the heart of each funding audience, and are available to your team to use every single day.
4. Consistency in Execution: Your team showing up daily to attract funding opportunities. And you showing up to close them. Every week. Without fail.
If one or all of these are missing, you will keep struggling, no matter how powerful your mission is. Once all four are in place, funding becomes predictable. And you get your focus back.
I'm Rooney.
I've worked as a founder, board member, and fundraising consultant. I've contributed to raising over $5M in unrestricted funding. I've trained hundreds of founders across the US to move from chasing funding to attracting it consistently.
I know what breaks the system. I know exactly how to fix it.
Rooney really knows his stuff. He has helped my board rethink how we fundraise and even changed how we value ourselves and our services. He provides quick and well-thought-out fundraising plans that are easy to follow, giving us the tools and confidence to implement. Highly recommend!
Laura Anthony from Zero Waste San Diego
Work With Me
Choose Your Path Forward
Three ways to build your fundraising system. Pick the one that fits where you are right now.
Done-With-You
We sit down together and map out a full execution timeline for your fundraising system. We:
- activate your board to start fundraising
- create your fundraising strategy together
- recruit, structure, and deploy your fundraising team
- write your fundraising content materials
- guide you to start executing with your fundraising team
And show you how to take advantage of the funding opportunities they attract.
You leave with clarity, a roadmap, a team, and me in your corner.
1-on-1 Coaching
I teach you how to activate your board for fundraising, build your fundraising strategy, recruit and deploy your team without spending a dime, execute your outreach consistently, and take advantage of the funding opportunities they attract. You also get every material and tool you need to execute from day one.
Fundraising Success Toolkit
Everything you need to build your system on your own. This includes the instructions, materials, and templates to activate your board, build your fundraising strategy, deploy your team, make the ask, and execute consistently. You get the exact tools we use for our paid clients.
