Your Fundraising Assessment Is Being Reviewed
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A Pattern I See Again and Again
Over the years, I've worked as a nonprofit founder, board member, fundraising consultant, and coach. I've trained hundreds of nonprofit leaders across the US and UK and contributed to raising over $5M in funding.
The pattern is almost always the same:
→ Leaders are doing meaningful work
→ They're carrying fundraising themselves
→ They're putting in effort
→ But money isn't coming in consistently
The issue is rarely commitment. It's strategy.
Most organizations haven't clearly defined their ideal funding audiences, don't know where to find them, and don't have a structured process for raising money.
Without clarity and structure, effort turns into exhaustion.
In the meantime, here's a question to think about:
If your current fundraising approach doesn't change, where will you be in 12 months?
Most organizations in your position end up in one of two places:
1. Still doing the same reactive fundraising, hoping this year is different
2. Built a clear plan, activated their board, and finally have predictable revenue
The difference isn't luck. Its structure.
Look out for my email in your inbox within the next 24 hours.
Talk soon,
Rooney A.
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